And just like that, with the blink of an eye, 2020 is nearing its end. In what seems like simultaneously the longest AND shortest year ever, Focal Point has a lot to be grateful for.
News
5 Reasons to Outsource Social Media Marketing
Running social media accounts may seem like an easy task when it comes to marketing your brand. You already spend hours each day tweeting, browsing Facebook, and posting pictures on Instagram. If you can do that on your personal account, then you can do it for your business, right? So then why do so many businesses hire marketing professionals to manage their social media?
Quarantine Cocktails: 5 Simple Cocktails to Make While Stuck at Home
Now quarantine may not be the most fun thing ever but the bright side of it (beyond helping to keep our families and communities healthy) is that it gives us plenty of time to learn new things.
Rebranding a Branding Agency: Part II
In Part II, we’re going to elaborate on our personal experience and the strategic thinking that went into refreshing the Focal Point visual identity. Some choices were difficult, some were analytical, and others perhaps more instinctual.
Rebranding a Branding Agency: Part I
In 2020, we’re celebrating 10 years of creative marketing with a brand refresh. Learn about how the new brand came to be!
April Cocktail of the Month: The Middleton’s Fix
In these strange and difficult times, it’s more important than ever for us to support our local businesses and farms and in doing so, try to use as many local and seasonal ingredients as we can.
COVID Case Study: How We’re Keeping Up in an Era of Isolation
It’s only been a few weeks, and already I’ve found myself screaming at TV — “that’s not Social Distancing!”
COVID-19 Update
We’re still here — just working remotely! We’re fortunate to have the ability and technology to have our team work remotely, which is our plan beginning this week.
Finding Joy
Creative industry or not, we all could use a little more joy in our lives. But most of us get caught up in the daily grind, routines, deadlines, milestones, meetings and budgets – and that’s just Tuesday!
Top 6 Things to Think About with Digital Advertising
Digital advertising can have many different options to consider these days. Where do you even start?