As the country rushes to get back to business with COVID in the rearview mirror, small businesses need to bolster their marketing efforts to reach new and existing audiences. We’ve found that one of the best (and most cost effective) ways to do that is with branded merchandise like stickers, tees/apparel, koozies and more.
We’re doing things a little different this year, but don’t worry, we’re still here for our clients. If you need anything at all, please reach out!
Turn some heads with FP and Tri-Cities-themed merchandise. After years of designing apparel, graphic tees and merchandise for our clients, we decided it was time to get in on the action. Focal Point is diving into the merch game!
Why updating your creative can rejuvenate your brand.
And just like that, with the blink of an eye, 2020 is nearing its end. In what seems like simultaneously the longest AND shortest year ever, Focal Point has a lot to be grateful for.
Running social media accounts may seem like an easy task when it comes to marketing your brand. You already spend hours each day tweeting, browsing Facebook, and posting pictures on Instagram. If you can do that on your personal account, then you can do it for your business, right? So then why do so many businesses hire marketing professionals to manage their social media?
Now quarantine may not be the most fun thing ever but the bright side of it (beyond helping to keep our families and communities healthy) is that it gives us plenty of time to learn new things.
In Part II, we’re going to elaborate on our personal experience and the strategic thinking that went into refreshing the Focal Point visual identity. Some choices were difficult, some were analytical, and others perhaps more instinctual.
In 2020, we’re celebrating 10 years of creative marketing with a brand refresh. Learn about how the new brand came to be!
In these strange and difficult times, it’s more important than ever for us to support our local businesses and farms and in doing so, try to use as many local and seasonal ingredients as we can.