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Rebranding a Branding Agency: Part II

Rebranding a Branding Agency: Part II

In Part II, we’re going to elaborate on our personal experience and the strategic thinking that went into refreshing the Focal Point visual identity. Some choices were difficult, some were analytical, and others perhaps more instinctual.

COVID-19 Update

COVID-19 Update

We’re still here — just working remotely! We’re fortunate to have the ability and technology to have our team work remotely, which is our plan beginning this week.

Finding Joy

Finding Joy

Creative industry or not, we all could use a little more joy in our lives. But most of us get caught up in the daily grind, routines, deadlines, milestones, meetings and budgets – and that’s just Tuesday!

But First, Let Me Take A Selfie

But First, Let Me Take A Selfie

The Google Arts & Culture app is essentially helping us all become Dorian Gray. While the never-aging antagonist in Oscar Wilde’s philosophical novel watched helplessly as his self-portrait morphed into a monster – that seemed to be the general feeling we had at the office when we tried the new Google app feature.