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News

Holiday Greetings 2020

Holiday Greetings 2020

And just like that, with the blink of an eye, 2020 is nearing its end. In what seems like simultaneously the longest AND shortest year ever, Focal Point has a lot to be grateful for.

5 Reasons to Outsource Social Media Marketing

5 Reasons to Outsource Social Media Marketing

Running social media accounts may seem like an easy task when it comes to marketing your brand. You already spend hours each day tweeting, browsing Facebook, and posting pictures on Instagram. If you can do that on your personal account, then you can do it for your business, right? So then why do so many businesses hire marketing professionals to manage their social media?

Rebranding a Branding Agency: Part II

Rebranding a Branding Agency: Part II

In Part II, we’re going to elaborate on our personal experience and the strategic thinking that went into refreshing the Focal Point visual identity. Some choices were difficult, some were analytical, and others perhaps more instinctual.

COVID-19 Update

COVID-19 Update

We’re still here — just working remotely! We’re fortunate to have the ability and technology to have our team work remotely, which is our plan beginning this week.

Finding Joy

Finding Joy

Creative industry or not, we all could use a little more joy in our lives. But most of us get caught up in the daily grind, routines, deadlines, milestones, meetings and budgets – and that’s just Tuesday!