Technology has done a lot to make our lives easier; travel, ecommerce, communication, and socializing to name a few. But what about customer service? Is technology replacing humans when it comes to customer outreach? To put it simply, no. But further research indicates that businesses are becoming more and more receptive to utilizing chatbots to help consolidate certain aspects of the customer service experience.
One could argue that now more than ever, advertisers have a responsibility to provide content that is both relevant and honest to their audiences.