(509) 378-3018

FREE
Consult

Request a Consultation

Just let us know a little bit about ya…

Fill out my online form.

Or connect on social:

Marketing Services

Marketing doesn't have to be hard. A little bit of thought, strategy and careful monitoring goes a long way. Learn about what makes us special.

Marketing

How We Market

Let’s get one thing right off the bat — we’re not fortune-tellers and we can’t see the future. What we CAN do is leverage our experience and research to compose a strategy that’s right for you — but it doesn’t end there. We constantly revise and optimize our approach as we go to return the best results possible. Period. regardless of a campaign’s size. 

Marketing Action Plan & Proposal

With one consultation, we’ll have you on your way with a MAPP (Marketing Action Plan and Proposal). In your MAPP, we create a holistic marketing strategy based on the information you shared with us in your consultation, focused on growing the desired aspects of your business or organization.

Why Market
With an Agency?

  • NStrategic approach
  • NExperienced media buyers
  • NCareful monitoring and optimization of campaign
  • NReconcile spending and report on performance

Digital Marketing

Cord cutters, streamers, influencers—what does it all mean? Our digital experts consider your business, audience, budget and growth goals to leverage the best channels and maximize results. Our approach is multiple, carefully considering social media channels, advertising campaigns, organic awareness and more.

Common Digital Channels:

  • Social Media Management
  • Website Optimization
  • Search Engine Marketing (SEM)
  • Cost Per Impression (display)
  • Video: OTT, Pre-roll, CTV & Beyond
  • Email Campaigns

Strategy
Planning
ROI

loudspeaker gold - Marketing Services

Lack Direction?
Get a MAPP.

Benefits:

  • NEvaluation of marketing efforts
  • NRecommendations based on your budget
  • NFlexible budget(s) and no contract minimums
  • NFree with consultation

Marketing Action Plan & Proposal (MAPP)

Not sure what channels, platforms or approaches are best for your organization or budget? You need a MAPP. With an hour consultation, we’ll review your current strategy, along with your growth goals, and hand-craft a recommendation document — the MAPP. The best part is it’s not carved in stone either it’s simply our  recommendation based on the key factors you provide — and we’re happy to build it to suit your needs.

Request a Consultation

Just let us know a little bit about ya…

Fill out my online form.

Or connect on social:

Marketing Action Plan and Proposal

Media
Buying

As an agency, our fees are paid by the vendor stations, at no out-of-pocket expense to you!

Traditional Advertising

 Traditional advertising (e.g.: print, TV and radio) are purchased and placed directly with our vendor stations. Our dedicated media buyers strategically place according to our clients’ desired target audience. Further, we receive all the invoices and reconcile the billing to ensure our clients get what they paid for.

Programming

Our unbiased views of “the big picture” allows us to find the network, program and times that work for you, your business, and your campaign. Further, we’re able to leverage our power to negotiate with broadcasters due to our high volume of advertising on their networks. It’s a win-win for all involved, and goes to show why few other forms of advertising can match the reach of a well-placed commercial.

Sending Traffic

And finally, once the media buy is in place, we handle sending the traffic—that is to say we prepare and send the creative (the finished “spot” or commercial) to the appropriate vendor stations. Awww yeaah, it’s that easy.

Frequency
Analysis
Reach

tv - Marketing Services

Digital
Marketing

Video: OTT, Pre-roll and CTV

OTT, or over-the-top was initially named in reference to devices that go “over” a cable box to give the user access to TV content (e.g.: Smart TVs, Roku, FireStick, Apple TV, etc.) and includes mobile, tablet and laptop devices. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider.

Search Engine Marketing (SEM)

Search advertising (often associated with top-performing platform, AdWords) is an example of Cost-per-Click advertising or Search Engine Marketing (SEM). SEM is the process of making advertising purchases in search engines based on user’s search queries. It typically relies on a a Cost-per-Click model, where advertisers pay for their advertisements after the user clicks on it. CPC campaigns tend to be most effective for advertisers whose customers are further down the sales funnel — the prospect has typically completed or is in the process of completing research about the product or service and is now looking to engage a brand.

We leverage and optimize multiple digital channels to deliver real results.

Cost Per Impression (Display)

Display advertising, or cost-per-impression (CPM and sometimes CPI) are a form of advertising where the advertiser pays each time the ad is displayed (an impression). Display/CPM is much like traditional advertising in that you pay for views and how frequently it displays. Display/CPM can take many forms, including HTML and video advertising; however, it’s most common form is through graphical banner ads.

 

Social Media Management

We create engaging social media content that adds value to your business. Whether you’re on Facebook, Instagram, Twitter or TikTok, we carefully craft stories to enhance, not annoy, user’s timeline.

Our Social
Media
Process:

Step 1: Plan the Calendar

This critical step occcurs a month in advance. We carefully plan each day and time content will be posted.

Step 2: Write the Content

Next, we carefully craft each post for it’s platform ensuring it’s fresh and unique. We also take this time to plan elements like images, videos, links and .gifs.

Step 3: Production

Now we craft the assets according to the direction from Step 2. We edit and revise video, produce graphics, landing pages, etc.

Step 4: Proof and Schedule!

Finally, with all the heavy lifting out of the way, we proof the calendar and upon approval — schedule for publishing!

Impressions
Conversions
Metrics

Engaging
Ephemeral
Frequent

iPhonex social media - Marketing Services
iPhonex youtube - Marketing Services
iPhonex IG - Marketing Services

Lack Direction?
Get a MAPP.

We’ll deliver a Marketing Action Plan & Proposal (MAPP) with a FREE consultation. Discover the best options for your business based on your goals and budget. What have you got to lose?

Request a Consultation

Just let us know a little bit about ya…

Fill out my online form.

Or connect on social:

Shop

  • Branded Merch
  • Tri-Cities Merch

Our LocationFind Us

Our office:
8551 W. Gage Blvd. Suite K
Kennewick, WA 99336

Hours:
Mon-Fri: 8AM-5PM
Sat-Sun: Closed

Look cool. Shop Focal Point »

Our LocationFind Us

Our office:
8551 W. Gage Blvd. Suite K
Kennewick, WA 99336

Hours:
Mon-Fri: 8AM-5PM
Sat-Sun: Closed

Look cool. Shop Focal Point »

Our LocationFind Us

Our office:
8551 W. Gage Blvd. Suite K
Kennewick, WA 99336

Hours:
Mon-Fri: 8AM-5PM
Sat-Sun: Closed

Look cool. Shop Focal Point »