How We Market
Marketing Action Plan & Proposal
Why Market
With an Agency?
- NStrategic approach
- NExperienced media buyers
- NCareful monitoring and optimization of campaign
- NReconcile spending and report on performance
Digital Marketing
Cord cutters, streamers, influencers—what does it all mean? Our digital experts consider your business, audience, budget and growth goals to leverage the best channels and maximize results. Our approach is multiple, carefully considering social media channels, advertising campaigns, organic awareness and more.
Common Digital Channels:
- Social Media Management
- Website Optimization
- Search Engine Marketing (SEM)
- Cost Per Impression (display)
- Video: OTT, Pre-roll, CTV & Beyond
- Email Campaigns
Strategy
Planning
ROI
Lack Direction?
Get a MAPP.
Benefits:
- NEvaluation of marketing efforts
- NRecommendations based on your budget
- NFlexible budget(s) and no contract minimums
- NFree with consultation
Marketing Action Plan & Proposal (MAPP)
Not sure what channels, platforms or approaches are best for your organization or budget? You need a MAPP. With an hour consultation, we’ll review your current strategy, along with your growth goals, and hand-craft a recommendation document — the MAPP. The best part is it’s not carved in stone either it’s simply our recommendation based on the key factors you provide — and we’re happy to build it to suit your needs.
Request a Consultation
Just let us know a little bit about ya…
Or connect on social:
As an agency, our fees are paid by the vendor stations, at no out-of-pocket expense to you!
Traditional Advertising
Programming
Sending Traffic
And finally, once the media buy is in place, we handle sending the traffic—that is to say we prepare and send the creative (the finished “spot” or commercial) to the appropriate vendor stations. Awww yeaah, it’s that easy.
Frequency
Analysis
Reach
Video: OTT, Pre-roll and CTV
Search Engine Marketing (SEM)
We leverage and optimize multiple digital channels to deliver real results.
Cost Per Impression (Display)
Display advertising, or cost-per-impression (CPM and sometimes CPI) are a form of advertising where the advertiser pays each time the ad is displayed (an impression). Display/CPM is much like traditional advertising in that you pay for views and how frequently it displays. Display/CPM can take many forms, including HTML and video advertising; however, it’s most common form is through graphical banner ads.
Want to
know more
about digital?
Impressions
Conversions
Metrics
Engaging
Ephemeral
Frequent
Social Media Management
We create engaging social media content that adds value to your business. Whether you’re on Facebook, Instagram, Twitter or TikTok, we carefully craft stories to enhance, not annoy, user’s timeline.
Our Social
Media Process:
Step 1: Plan the Calendar
This critical step occcurs a month in advance. We carefully plan each day and time content will be posted.
Step 2: Write the Content
Next, we carefully craft each post for it’s platform ensuring it’s fresh and unique. We also take this time to plan elements like images, videos, links and .gifs.
Step 3: Production
Now we craft the assets according to the direction from Step 2. We edit and revise video, produce graphics, landing pages, etc.
Step 4: Proof and Schedule!
Finally, with all the heavy lifting out of the way, we proof the calendar and upon approval — schedule for publishing!