How We Market
Let’s get one thing right off the bat — we’re not fortune-tellers and we can’t see the future. What we CAN do is leverage our experience and research to compose a strategy that’s right for you — but it doesn’t end there. We constantly revise and optimize our approach as we go to return the best results possible. Period. regardless of a campaign’s size.
Marketing Action Plan & Proposal
With one consultation, we’ll have you on your way with a MAPP (Marketing Action Plan and Proposal). In your MAPP, we create a holistic marketing strategy based on the information you shared with us in your consultation, focused on growing the desired aspects of your business or organization.
With an Agency?
- NStrategic approach
- NExperienced media buyers
- NCareful monitoring and optimization of campaign
- NReconcile spending and report on performance
Cord cutters, streamers, influencers—what does it all mean? Our digital experts consider your business, audience, budget and growth goals to leverage the best channels and maximize results. Our approach is multiple, carefully considering social media channels, advertising campaigns, organic awareness and more.
Common Digital Channels:
- Social Media Management
- Website Optimization
- Search Engine Marketing (SEM)
- Cost Per Impression (display)
- Video: OTT, Pre-roll, CTV & Beyond
- Email Campaigns
Video: OTT, Pre-roll and CTV
OTT, or over-the-top was initially named in reference to devices that go “over” a cable box to give the user access to TV content (e.g.: Smart TVs, Roku, FireStick, Apple TV, etc.) and includes mobile, tablet and laptop devices. In OTT channels, content is delivered via an internet connection rather than through a traditional cable/broadcast provider.
Search Engine Marketing (SEM)
Search advertising (often associated with top-performing platform, AdWords) is an example of Cost-per-Click advertising or Search Engine Marketing (SEM). SEM is the process of making advertising purchases in search engines based on user’s search queries. It typically relies on a a Cost-per-Click model, where advertisers pay for their advertisements after the user clicks on it. CPC campaigns tend to be most effective for advertisers whose customers are further down the sales funnel — the prospect has typically completed or is in the process of completing research about the product or service and is now looking to engage a brand.
We leverage and optimize multiple digital channels to deliver real results.
Cost Per Impression (Display)
Display advertising, or cost-per-impression (CPM and sometimes CPI) are a form of advertising where the advertiser pays each time the ad is displayed (an impression). Display/CPM is much like traditional advertising in that you pay for views and how frequently it displays. Display/CPM can take many forms, including HTML and video advertising; however, it’s most common form is through graphical banner ads.