5 Reasons to Outsource Social Media Marketing

by | Oct 26, 2020 | News

Running social media accounts may seem like an easy task when it comes to marketing your brand. You already spend hours each day tweeting, browsing Facebook, and posting pictures on Instagram. If you can do that on your personal account, then you can do it for your business, right? So then why do so many businesses hire marketing professionals to manage their social media?

Running social media accounts may seem like an easy task when it comes to marketing your brand. You already spend hours each day tweeting, browsing Facebook, and posting pictures on Instagram. If you can do that on your personal account, then you can do it for your business, right? So then why do so many businesses hire marketing professionals to manage their social media?

The answer is simple: professionalism and strategy. There is a level of professionalism and etiquette standards expected from a business account that you wouldn’t be accustomed to using on your personal pages. Messages must be more concise and unbiased, and even stance on certain topics must be meticulously written and thought out. There is also more strategy put into how you post to your business social platforms. Most businesses are targeting certain audiences and knowing how and when to attract that audience is key to effective social media marketing.

Reasons to outsource social media…


Professional copy writing – Posts and messages made to your social media account are written by a communications specialist, as well as proofed and edited for errors and grammar.
Strategic planning – All posts are strategically planned ahead of time based on insights, meaning your business maintains a consistent social media presence aimed at your target audience.
Professional visuals – With photos, graphics, and videos done by an experienced graphic designer and videographer, you are guaranteed captivating visuals.
Coordinated messaging – Uniform campaigning across ALL platforms; from social accounts to media outlets, like tv and radio, your messaging will be consistent and coordinated.
Free up time for you – Social media marketing is one of the few tasks that can be handled externally, with only occasional involvement on your part. This gives you and your team the ability to focus on other business needs.
By outsourcing your social media marketing to an agency, you know it will be done with your business’ best interest in mind. Agencies like Focal Point understand how to best attract your desired audience and keep them engaged with your brand. Plus, your profile will look appealing and respectable, with minimal effort on your end. Win win!

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About the Author:

Carmi Acosta

Carmi Acosta

Earning her stripes at Boise State University with a focus in English and an emphasis in creative writing, Carmi knows a thing or two about the impact of well-crafted messaging. Though Carmi's career may have started in the education system as an education assistant and assistant teacher, she now puts her talents to use as a media specialist and social media strategist. Oh, did we mention she's studied numerous world languages too? Her most fluent? Awesomeness.

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