We are here to give you the basic, but important, tips you can use to make the most of your business’ online presence. If you want to get started with social media tips any business can do, keep on reading!
Utilize Social Platforms
The first step all businesses should take on social media in 2022 is to actually be on social media.
The biggest social media tip of 2022 is simple, make sure you are actually using these platforms for your business. Gone are the days when it didn’t matter if your business was online. If your business isn’t utilizing social platforms like Facebook and Instagram, you could be missing out on a huge audience! 90% of Instagram users follow at least one business on the platform. Not only that, but 81% of people are using social media as a research tool before visiting a business or purchasing a product.
If your business isn’t on social media, these people may not be getting the information they want before becoming a patron of your business, or worse, they may never know you even exist!
Check Your Inbox
Your business page’s inbox is a gold mine of interested customers and potential clients. If you are neglecting your inbox, you could be missing out on business! Although it can be difficult to keep up, the time investment is well worth it when you start closing business from your keyboard!
Use High-Quality Photos
If you haven’t noticed, cell phone manufacturers keep adding more cameras to the back of our phones. They are continuously creating more advanced features like HDR, Portrait Mode, low light features, and more. These days, you don’t need a fancy professional camera to create eye-catching content so no one has an excuse to have poor-quality photos for their social media posts. To create high-quality social photos: grab a phone that is relatively new, go into diffused natural light, and snap away!
In order to create a consistent visual look, edit them the same way every time. 60% of the top brands on Instagram use the same filter for every post. Brand consistency is key here!
Stick to Brand Guidelines
Speaking of consistency, this applies to all aspects of your social presence, not just photos! What does that mean? Keeping a consistent brand voice, color scheme, and design look are all key things that should be kept in mind when curating social media content.
So, how do you keep your content consistent? By creating and sticking to your brand guidelines. These guidelines should outline things like: what kind of tone and voice your copy is written in, what kinds of fonts and colors are used in your graphics, and what colors and filters are in your photos. Keeping a tight rein on these guidelines will give you a recognizable brand look just like the major ones we all know and love.
Engage with Your Community
Social media isn’t just about posting, even for business pages. Connect with your audience and community by liking and responding to comments on your posts. This not only lets people know that you appreciate them engaging with your content but boosts your post in the algorithm with more comments on your post!
Another way to engage your community is by engaging with their content as well. By liking and commenting on others’ posts you are putting your name in front of their screen and also in front of their audience which further expands your social exposure. It’s a win-win!
Summary:
Get online, grab those leads, create engaging visuals, maintain brand consistency, and connect with your community!
Social media for business can be a daunting task, we get it! Simply put, businesses can greatly benefit from being on social platforms, taking advantage of the leads, investing (either time or money) into quality photos, using brand guidelines, and connecting with your audience.
If you want help upping your social strategy, we have over a decade of combined experience building social brands at Focal Point and love to help businesses succeed online. To get a free social analysis and consultation fill out our contact form!
