Best Commercials of 2017.

by | Jun 27, 2017 | News

This past Saturday was the award ceremony for the Cannes Lions Festival. 

This year saw an abundance of thought-provoking and heartwarming spots. While we have a hard time arguing against the Grand Prix winner in the Film category, it’s not a stretch to think that any of these ads could have taken home top prize. 

See below. 

Grand Prix Winner


Channel 4
We’re the Superhumans

Agency:
4Creative London

Production Company:
Blink Productions London

 

Gold Lion Winners


Heineken
Jackie

Agency:
Publicis Italy, Milan

Production Company:
Anorak BerlinIndependent LondonMPC Creative London | The Playroom Post LondonGrand Central Sound Studios London


Old Spice
5 Year Plan

Agency:
Wieden + Kennedy, Portland

Production Company:
MJZ Los AngelesExile Santa MonicaThe Mill Los AngelesWalker PortlandLime Studios Santa Monica


Nike Delhi
Da Da Ding

Agency:
Wieden + Kennedy, Delhi

Production Company:
Division Company


Nike
What Are Girls Made Of?

Agency:
Wieden + Kennedy, Amsterdam

Production Company:
Riff Raff LondonMPC Creative LondonWave Recording Studios AmsterdamMassiveMusic Amsterdam


Nike
Unlimited Courage/Unlimited Youth/Unlimited Will (campaign)

Agency:
Wieden + Kennedy, Portland

Production Company:
Prettybird Culver CityRock Paper Scissors Los Angeles | The Mill Los AngelesBarking Owl Los AngelesLime Studios Santa Monica


The New York Times
The Truth Is Hard To Find: Hicks/Denton (campaign)

Agency:
Droga5 – New York

Production Company:
Chromista Los AngelesBonch Los Angeles


Burns & Smiles

Agency:
TBWA\Paris

Production Company:
TBWA | Else Boulogne-Billancourt | TBWA Paris


Verena International Co., Ltd.
Capture

Agency:
McCann Worldgroup, Bangkok


Sandy Hook Promise
Evan

Agency:
BBDO NY

Production Company:
Smuggler New York


Donate Life
The World’s Biggest Asshole

Agency:
The Martin Agency

Production Company:
Furlined Los AngelesCut + Run Santa MonicaThe Mill Los AngelesLime Studios Santa MonicaDuotone Audio Group New York


Santander Bank
Beyond Money

Agency:
Ogilvy

Production Company:
Joinery TV


Alliance Française De Singapour
Hollywood Rejects French Films

Agency:
MRM /McCann Spain, Madrid

Production Company:
Oxigeno Barcelona


Mondelez
Cadbury Pre-Joy

Agency:
Ogilvy & Mather Johannesburg

Production Company:
Bomb Films Johannesberg

thomas

thomas

Thomas Manley has been crafting successful brands for over fifteen years, specializing in art direction, brand development and strategy, copywriting, and graphic and web design. He combines strategy, creativity, and design savvy to provide high-impact solutions that meet client objectives. His work has been known to have clients high-fiving and chest-bumping when all was said and done.

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