Hello clients and colleagues,
We hope you’re all doing well and are taking the necessary precautions during this time of uncertainty. At Focal Point, we’re adapting and responding to continue serving our clients to the best of our ability – while ensuring the safety and health of our clients and staff of creative professionals.
We’re fortunate to have the ability and technology to have our team work remotely, which is our plan beginning this week. Each of us can be reached by phone or email as usual, with all meetings being handled via phone conference or web video meetings through Zoom. Our team is committed to being available during normal business hours, Monday through Friday from 8:00am to 5:00pm.
For clients that currently spend marketing budget on TV and are considering pulling or delaying ad buys, we urge you to keep in mind that there are more people watching broadcast programming now than ever due to recent events. Take advantage of reaching an expanded audience during this very bad situation. TV is still the most trusted source for accurate news and information. And in the wake of the Coronavirus, people will be watching a lot more television, streaming, and using the internet.
Now is the time to remain in front of your audience, especially in a time of need. News and daytime programs will the most watched. As a popular adage goes, “When times are good, you should advertise. When times are bad, you must advertise.”
Focal Point is dedicated to continue growing our clients brands through this period – because no amount of flu or viruses will deter us! Stay safe out there!
The Focal Point Team