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Focal Point Launches New Web Store

by | May 11, 2021 | News

Turn some heads with FP and Tri-Cities-themed merchandise. After years of designing apparel, graphic tees and merchandise for our clients, we decided it was time to get in on the action. Focal Point is diving into the merch game!

At Focal Point, we love our jobs as creative professionals. It’s a privilege getting to be creative for a living and helping bring our clients’ brands to life. We also love our community here in Tri-Cities. So we said to ourselves, “why not apply our creative expertise to designing some cool gear that represents our culture and Tri-Cities community.” With this in mind, an idea blossomed into something more.


It’s worth noting that we admire and enjoy the products from the folks at Love the Tri. If you haven’t heard of them, check them out. They’ve launched some cool merch to show love and pride for the Tri-Cities. We own some of their gear ourselves! Before they came along though, it was difficult to find stylish Tri-Cities themed gear around town. And if you did find something, it was likely linked to an event like Water Follies (or any of the other cool local events we have here). That’s where we felt we could add our spin and creativity to provide even more options.

Setting out to create original designs with local landmarks, recreational activities and hints at our region’s history, we wanted to bring our own style and flavor to the store. Ranging from graphic tees to tanks, hoodies and hats, there should be something for everyone. Our goal is to launch a new design each month to keep things fresh and new. Have suggestions? Feel free to submit an idea or request through our contact form.


After rebranding Focal Point in 2020, we wanted to launch a handful of Focal Point products that friends, family and clients alike could purchase and support their favorite creative agency (wink, wink). These items can be found in the shop as well, including a variety of hats, shirts, sweatshirts, coffee mugs and more. Among these items, you’ll find products that feature our agency mascot, Dexter, a popular request among our social circles.


Starting today, you can shop our web store at shop.focalpointmarketing.com to support local entrepreneurs and look super fly as a result! So don’t forget to subscribe to our email list for new monthly drops and promotions. Happy shopping!


About the Author:



Thomas Manley has been crafting successful brands for over fifteen years, specializing in art direction, brand development and strategy, copywriting, and graphic and web design. He combines strategy, creativity, and design savvy to provide high-impact solutions that meet client objectives. His work has been known to have clients high-fiving and chest-bumping when all was said and done.

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Focal Point Launches New Web Store

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