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Advertising

Barketing Is Real?

WELL, WELL, WELLINGTON… Last week we welcomed a new furry friend to the Focal Point Marketing (FPM) team. Wellington is an eight-week-old Schnauzer who’s been the center of attention around the office lately. This spotlight isn’t unique to the FPM compound, however, as corporate offices around the country are developing pet-friendly policies. Google often features […]

Content Is Still King

One could argue that now more than ever, advertisers have a responsibility to provide content that is both relevant and honest to their audiences.

Digital 101: The Real Billboard and The Digital One

My dad is older than the average dad, but my goodness is he tech savvy or what? However, even when I tell him I work in digital marketing he asks “how does digital marketing work?” So I’m going to try and explain this the same way I explain it to him because if you’ve made […]

10 Marketing Mistakes to Avoid: Advertising

Welcome to the final installment of a 4-part series dedicated to the avoidance of common mistakes businesses make with marketing, advertising, brand development, and web and social media. This installment gives an in depth look at not only common Advertising downfalls but also some digital advertising mistakes as well. 1). No call-to-action A call to […]

Going with the flow…

Every advertising agency uses a different process and workflow that suits it best. [efsrow] [efscolumn lg=”6″ md=”6″ smoff=”0″ mdoff=”0″ lgoff=”0″ ] At Focal Point, we adopt a collaborative approach when working with our clients. We realize it’s critical that clients play an active role in the entire marketing process, because after all they are the […]