As the country rushes to get back to business with COVID in the rearview mirror, small businesses need to bolster their marketing efforts to reach new and existing audiences. We’ve found that one of the best (and most cost effective) ways to do that is with branded merchandise like stickers, tees/apparel, koozies and more.
Why updating your creative can rejuvenate your brand.
WELL, WELL, WELLINGTON… Last week we welcomed a new furry friend to the Focal Point Marketing (FPM) team. Wellington is an eight-week-old Schnauzer who’s been the center of attention around the office lately. This spotlight isn’t unique to the FPM compound, however, as corporate offices around the country are developing pet-friendly policies. Google often features […]
The Focal Point Marketing & Multimedia team just got an adrenaline shot of leadership, announcing the addition of partners Thomas Manley and Derek Nelson. Both have been full-time creatives and daily contributors with FPM, helping to build client brands and provide top-notch advertising and marketing expertise, but now take on bigger roles as our young […]
Hear that sizzle? The grill is hot, cooler stocked, and swimsuits primed. Summer time at Focal Point is much more than sultry weather. It’s the time of year where we embrace the heat and make time for (arguably) the best season. So check us out as we kick off summer in style! Summer Hours (starting […]
Every advertising agency uses a different process and workflow that suits it best. [efsrow] [efscolumn lg=”6″ md=”6″ smoff=”0″ mdoff=”0″ lgoff=”0″ ] At Focal Point, we adopt a collaborative approach when working with our clients. We realize it’s critical that clients play an active role in the entire marketing process, because after all they are the […]