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Digital Advertising

Digital 101: The Real Billboard and The Digital One

My dad is older than the average dad, but my goodness is he tech savvy or what? However, even when I tell him I work in digital marketing he asks “how does digital marketing work?” So I’m going to try and explain this the same way I explain it to him because if you’ve made […]

10 Marketing Mistakes to Avoid: Advertising

Welcome to the final installment of a 4-part series dedicated to the avoidance of common mistakes businesses make with marketing, advertising, brand development, and web and social media. This installment gives an in depth look at not only common Advertising downfalls but also some digital advertising mistakes as well. 1). No call-to-action A call to […]