The world has shifted to a heavy online presence, and even more so in the last two years, connecting digitally has become a pivotal part of many business’ success. Social media is a free and accessible way for any business to reach its online audience. However, as amazing as it sounds, it’s not always that easy.
Marketing
Navigating the Marketing Industry without a Marketing Background
Starting a new job is always a daunting task, but it’s even more nerve-wracking when you have little to no prior knowledge in the field.
Focal Point Adds Marketing Specialist Libby Fletcher to the Agency
The marketing team at Focal Point just got a boost, as we brought in a new face to serve as marketing specialist. Let us introduce new Focal Pointdexter, Libby Fletcher.
Boost Your Business with Branded Merchandise
As the country rushes to get back to business with COVID in the rearview mirror, small businesses need to bolster their marketing efforts to reach new and existing audiences. We’ve found that one of the best (and most cost effective) ways to do that is with branded merchandise like stickers, tees/apparel, koozies and more.
New Year, New Creative, New Results
Why updating your creative can rejuvenate your brand.
Digital Marketing Terms You Should Know
Digital marketing services, or simply “digital,” is a term that encompasses all marketing efforts that use an electronic device or the internet.
COVID Case Study: How We’re Keeping Up in an Era of Isolation
It’s only been a few weeks, and already I’ve found myself screaming at TV — “that’s not Social Distancing!”
Barketing Is Real?
WELL, WELL, WELLINGTON… Last week we welcomed a new furry friend to the Focal Point Marketing (FPM) team. Wellington is an eight-week-old Schnauzer who’s been the center of attention around the office lately. This spotlight isn’t unique to the FPM compound, however, as corporate offices around the country are developing pet-friendly policies. Google often features […]
Marketing Challenges in 2016: Peacocks or Seagulls
Take control and meet these head on, and look good doing it. Business owners today are struggling with keeping their audience’s attention. If you refer back to our post on Digital Content, you can better understand how people are consuming content and more importantly, how it’s delivered. Businesses should always be discovering new ways to capture […]
Going with the flow…
Every advertising agency uses a different process and workflow that suits it best. [efsrow] [efscolumn lg=”6″ md=”6″ smoff=”0″ mdoff=”0″ lgoff=”0″ ] At Focal Point, we adopt a collaborative approach when working with our clients. We realize it’s critical that clients play an active role in the entire marketing process, because after all they are the […]