As the country rushes to get back to business with COVID in the rearview mirror, small businesses need to bolster their marketing efforts to reach new and existing audiences. We’ve found that one of the best (and most cost effective) ways to do that is with branded merchandise like stickers, tees/apparel, koozies and more.
Why updating your creative can rejuvenate your brand.
Digital marketing services, or simply “digital,” is a term that encompasses all marketing efforts that use an electronic device or the internet.
It’s only been a few weeks, and already I’ve found myself screaming at TV — “that’s not Social Distancing!”
WELL, WELL, WELLINGTON… Last week we welcomed a new furry friend to the Focal Point Marketing (FPM) team. Wellington is an eight-week-old Schnauzer who’s been the center of attention around the office lately. This spotlight isn’t unique to the FPM compound, however, as corporate offices around the country are developing pet-friendly policies. Google often features […]
Take control and meet these head on, and look good doing it. Business owners today are struggling with keeping their audience’s attention. If you refer back to our post on Digital Content, you can better understand how people are consuming content and more importantly, how it’s delivered. Businesses should always be discovering new ways to capture […]
Every advertising agency uses a different process and workflow that suits it best. [efsrow] [efscolumn lg=”6″ md=”6″ smoff=”0″ mdoff=”0″ lgoff=”0″ ] At Focal Point, we adopt a collaborative approach when working with our clients. We realize it’s critical that clients play an active role in the entire marketing process, because after all they are the […]