The world has shifted to a heavy online presence, and even more so in the last two years, connecting digitally has become a pivotal part of many business’ success. Social media is a free and accessible way for any business to reach its online audience. However, as amazing as it sounds, it’s not always that easy.
The Focal Point marketing team expanded again in 2022, adding another new face to our gang of creative misfits. Please join us in a collective shout out to new Focal Pointdexter, Abreena Sheppick.
A picture is worth a thousand words, and this idiom is no exception to social media’s rising star, Instagram. In fact, this April, Instagram announced it had reached 700 million active monthly users, the last 100 million joining since December 2016. And this number will surely climb, as “Instagram” is googled 16.6 million times monthly, […]
Welcome to part 2 of a 4-part series dedicated to the avoidance of common mistakes businesses make with marketing, advertising, brand development, web design and social media. This installment provides a list of items to keep in mind when using social media for your business. 1). Not establishing a “policy” and setting goals Social media […]