Running social media accounts may seem like an easy task when it comes to marketing your brand. You already spend hours each day tweeting, browsing Facebook, and posting pictures on Instagram. If you can do that on your personal account, then you can do it for your business, right? So then why do so many businesses hire marketing professionals to manage their social media?
The answer is simple: professionalism and strategy. There is a level of professionalism and etiquette standards expected from a business account that you wouldn’t be accustomed to using on your personal pages. Messages must be more concise and unbiased, and even stance on certain topics must be meticulously written and thought out. There is also more strategy put into how you post to your business social platforms. Most businesses are targeting certain audiences and knowing how and when to attract that audience is key to effective social media marketing.