11K
Nearly 11,000 site visits in the first year after launch.
CareReview
The Brief
CareReview is an Arlington, Texas-based healthcare organization providing independent clinical review services to healthcare partners across the country. With an extensive network of medical professionals and a growing portfolio of solutions, the company needed a website that better reflected its expertise, capabilities, and position in the industry. Focal Point was brought in to redesign CareReview's website with a focus on elevating the brand, expanding its reach, and creating a stronger digital presence that could connect with prospective clients and future members of the CareReview team.
The Challenge
Healthcare is a crowded and complex industry, and CareReview needed to distinguish itself while making an equally complex range of services easy to understand. The website had to speak to multiple audiences—from health plans and other organizations looking for a trusted clinical review partner to physicians and medical professionals interested in joining CareReview's nationwide network. At the same time, the site needed to do more than look the part. Improving organic search visibility, reaching new audiences, and generating more qualified traffic meant developing a website with both the user experience and long-term digital marketing strategy in mind.
The Solution
We approached the redesign by bringing CareReview's expertise and breadth of services to the forefront, creating a modern digital experience with clearer messaging, intuitive navigation, and dedicated pathways for the company's varied audiences. CareReview's clinical solutions were organized to help prospective partners quickly understand the company's capabilities and explore the services most relevant to them, while dedicated careers content provided a stronger recruiting tool for attracting qualified medical professionals. Behind the scenes, we developed the site's content and structure with organic search performance in mind, creating more opportunities for CareReview to be discovered by the people searching for the specialized services it provides. The result paired a polished, differentiated visual experience with a more purposeful approach to content, navigation, and conversion.
The Results
The new CareReview website gives the organization a digital presence better aligned with the quality and sophistication of the services it provides. The finished site brings CareReview's solutions, expertise, leadership, technology, and nationwide clinical network together within one cohesive experience, providing prospective partners with clearer routes to engage with the company while creating a dedicated destination for future team members. More than a visual refresh, the website established a stronger foundation for brand awareness, organic search growth, business development, and recruiting—positioning CareReview to reach the right audiences as the organization continues to grow.
The Metrics
Web & Digital
1,700+
Organic search generated 15.8% of all sessions, directly supporting one of the primary goals of the redesign: increasing organic website traffic.
64.4%
Organic search engagement rate, with 1,100 of the organic visitors engaging with the site, averaging 6.6 events per session.
We're Focal Point.
A creative marketing agency that seamlessly blends captivating visuals, compelling words, and brilliant technology to forge meaningful connections between people and brands. Life is full of ordinary, your marketing shouldn’t be.
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