130%
Increased win-rate of RFPs for new business using designed templates.
Chervenell Construction
The Brief
When Chervenell Construction came to us, they were fresh off a transition of leadership and were about to relocate their offices to a brand-new facility. It seemed like the perfect time for a refresh of their brand and to establish a strong web presence by launching a modern, responsive website to aid in new business efforts. Our role from day one was to determine what their biggest needs and pain points were, help develop a plan to help them achieve their goals, then implement and create the deliverables to get them there.
The Challenge
Updating the brand of an established business like Chervenell, who had been in business for over 40 years, is never an easy task. They were only looking to refresh the brand, keeping the elements of a nested C and C but to modernize with bold lines and a revitalized color palette. For the website, they were wanting to use it as a portfolio for new business and requests for proposals to help solidify their position as one of our region’s most dependable contractors. Lastly, after extensive feedback from their clients, they asked for assistance in streamlining their proposal process to elevate the visual presentation, but also to make them easier to update and edit on their own with the goal of increasing their winnability.
The Solution
Focal Point created a dynamic and versatile brand kit that checked all the boxes and set them up for the future. To carry the brand further, we developed an expanded visual toolkit to set the tone for the website, print advertising, proposals and other print collateral. The website has proven to be a great resource – showcasing some of Chervenell’s most innovative construction projects while also serving functional benefits, like filtering user inquiries and allowing for internal maintenance through an easy-to-use CMS.
The Results
Since the brand and web launch, Chervenell has seen tremendous growth, including an elevated reputation among its competitors in the area. The overall visual execution of their print collateral and marketing materials have risen as well, having delivered clean and modern proposal templates for producing bids, RFPs and RFQs for new business opportunities. While we help with bigger website updates from time to time, their internal staff have used the CMS to make routine edits like adding new team members or projects. We continue to be a resource for all things creative and marketing as their agency partner.
The Metrics
Print & Brand
50+
Expansive brand kit with more than 50 logo variations and executions.
Web & Social
20+
Creation of more than 20 social media assets for optimal brand consistency.
30%
Increased online traffic by an average of more than 30% since launch.
Top 5
High rankings among organic searches for top construction keywords and terms.
We're Focal Point.
A creative marketing agency that seamlessly blends captivating visuals, compelling words, and brilliant technology to forge meaningful connections between people and brands. Life is full of ordinary, your marketing shouldn’t be.
7535 W. Kennewick Ave, Ste D
Kennewick, WA 99336
Kennewick, WA 99336
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