City of Boardman

A community in Northeastern Oregon with a history just over a century long, the folks at the City of Boardman were seeking to create a community brand that reflects the values and scenery of the sunny region. Known primarily as a thoroughfare along I-82 to Portland and for its sweeping views of the Columbia River, Boardman needed a consistent brand that residents and passers-by could connect to. Focal Point was tasked with capturing the community’s charm and landscape in a series of brand marks that would provide the continuity the city needs for its next chapter.

The contributions from the City Counsel reinforced the visual cues the community desired for the brand marks – focusing on the scenic landscape of the Columbia Gorge, sunlight, and of course, the water tower. There was also a strong desire to include a reference to the residents of the community. For this, we included residential rooftops in the landscape as a nod to the steadfast residents that make up this hardworking town. Surprisingly, we were able to pull off a landscape that included all of their requests without the composition being too busy. From there, we rounded out the kit with marks that gave the city options for all their future needs.