Destination Pediatric Dentistry

Our friends at Destination Pediatric Dentistry were launching a brand-new dental practice in a suburb of Austin, Texas and needed help from the ground up. Their unique proposition was to be advocates and coaches to their patients, educating parents and children alike on the importance of oral hygiene. With a fun and creative travel theme for the practice, each exam room would have a different exotic destination: from an African safari to a tropical beach house. It was sure to stand out among the tired and unimaginative traditional pediatric dental offices in the area.

Dr. Phil Matson chose the travel theme to share his love of adventure and exploration with his patients, bonding over sites seen around the globe. With that in mind, we developed a simple and clean idea revolving around the theme, then went to town expanding the brand to include dozens of variations and visual assets that would fill out an extensive brand toolkit. From web icons and patterns to textures, nature scenes and more. All of these visual resources came in handy when developing the website, deployed via WordPress. Users are met with a fun and memorable experience as they navigate throughout the site.

The cherry on top was illustrating an original yeti character, dubbed Fredi the Yeti, to serve as the practice’s official mascot. Fredi was added to a series of travel posters that hang throughout the practice, as well as made into little figurines that are hidden in the exam rooms for eagle-eyed patients to find.