E@t Foodies

When we kicked off the brand refresh, it was important to the owner to keep the main icon/element intact – a visual featuring a hand-drawn red spoon with steam emitting from it. The unusual organic shape of this illustration presented some compositional challenges. Then to complicate matters further, Foodies, in an attempt to avoid any trademark infringement with a similarly named restaurant on the East Coast, added the word “E@t” (representing EAT AT) to the logotype to further distinguish her eateries. Overall, they wanted a brand kit that was unique in a food and beverage industry filled with chain restaurants and overused concepts.

Foodies has become a staple in Tri-Cities, and though its Kennewick location was lost to a fire in 2022, it came roaring back stronger once it relocated to Columbia Park, capturing the golf and recreation audience. Their popularity has grown year over year, priming owners to host widely attended culinary events around the 4^th of July and Water Follies festivities in the park, of which we helped create promotions for. Our continued partnership has continued through a new ownership group, where we’re continuing to successfully roll out branded deliverables.