The Brief

Heralded as one of Tri-Cities’ favorite local restaurants, Foodies had graduated from food boat to brick and mortar, expanding to two locations. Having not invested in their brand in the early days, they were wanting to refresh their brand and create a consistent look across their restaurants and future food truck. They wanted the brand to be elegant but also fun and playful, an embodiment of their mantra, which was “food that’s fresh, flavorful, and fun.” Beyond the brand, Foodies was searching for a marketing partner that they could rely on and grow with.

The Challenge

When we kicked off the brand refresh, it was important to the owner to keep the main icon/element intact – a visual featuring a hand-drawn red spoon with steam emitting from it. The unusual organic shape of this illustration presented some compositional challenges. Then to complicate matters further, Foodies, in an attempt to avoid any trademark infringement with a similarly named restaurant on the East Coast, added the word “E@t” (representing EAT AT) to the logotype to further distinguish her eateries. Overall, they wanted a brand kit that was unique in a food and beverage industry filled with chain restaurants and overused concepts.

The Solution

Keeping and building on the original logo, we filled out Foodies’ brand kit with marks that were fresh and new, but with a little edge to them. The versatile toolkit includes a variety of marks that the restaurant has implemented into signage, apparel, menus and more. We revamped the look of their menus, adding unique specialty menus like Happy Hour, Drink Specials and created a Fresh Sheet for seasonal delicacies. Additional deliverables included livery/environmental graphics to adorn the food truck, social media templates, event promotions, as well as catchy product labels for a new line of sauces and spices.

The Results

Foodies has become a staple in Tri-Cities, and though its Kennewick location was lost to a fire in 2022, it came roaring back stronger once it relocated to Columbia Park, capturing the golf and recreation audience. Their popularity has grown year over year, priming owners to host widely attended culinary events around the 4th of July and Water Follies festivities in the park, of which we helped create promotions for. Our continued partnership has continued through a new ownership group, where we’re continuing to successfully roll out branded deliverables.

The Metrics

Print Design


Expansive brand kit with over 100 versatile visual assets.


Menu adaptations to build on brand equity.


Branded packaging for retail product line.

Brand Growth

Increase to in-restaurant traffic in first three months.


Contributed to Foodies’ success and status as “Best Burger in Tri-Cities” two of the last three years.

Digital Metrics


Branded social media templates to aid in user engagement.


Increased social media followers over first 12 months.


Helped maintain and grow web/online presence.
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