The Brief

Flynn Merriman McKennon Law has long stood as a reputable law firm specializing in personal injury. They first approached us in 2011, seeking to update and develop their brand. A small, boutique firm, focused on experience and results, who avoid processing a large volume of cases, FMM sought to reposition themselves with a strong online presence to attract new clients and assert themselves as a trusted authority in the legal industry.

The Challenge

Standing out in the highly competitive field of personal injury was FMM's greatest challenge. With a wealth of experience and a proven track record of success, the firm could have relied solely on its merits to distinguish itself. However, in a local market saturated with numerous other personal injury firms vying for the top spot, it became crucial for FMM to implement strategies that not only captured user attention but also connected with the right clientele.

The Solution

To effectively position the brand and showcase its well-established values and success, we crafted a brand identity that exudes confidence, expertise, and contemporary flair, while maintaining a timeless elegance. This strategic approach was seamlessly extended into the digital realm through a website that not only prioritizes organic performance but also offers accessible and informative content tailored to attract users seeking information on specific areas of personal injury.

The Results

The brand has remained untarnished for more than 13 years, consistently embodying the values and principles that have made the firm renowned. While the website strategies have evolved and adjusted over time, they have consistently yielded success, effectively converting users into clients. Notably, a website design refresh was implemented in the second quarter of 2024.

Check out the site here »

The Metrics

Coming Soon…

Check back for updates.

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