Ice Harbor Brewery
The Brief
A longtime fixture of the Tri-Cities craft beer scene, Ice Harbor Brewing Company has built its reputation around handcrafted beer, good food, and the community that gathers around both. But after more than five years with the same website, its digital presence was no longer doing a great job of telling that story. Focal Point was brought in to redesign the site with a more modern look and a much stronger emphasis on the brewery itself—creating an online experience that better represents the personality of Ice Harbor and its two distinct Kennewick locations.
The Challenge
The previous website contained some useful information, but it lacked the visual storytelling needed for a business built around atmosphere and experience. Photography was very limited, the design was showing its age, and most importantly, the beer itself had become something of an afterthought. Ice Harbor needed a website that could serve the practical needs of customers looking for menus, tap lists, events, or location information while also reminding visitors what makes the brewery worth experiencing in person. With a classic downtown pub and a waterfront restaurant on Clover Island, the site also needed to give each location its own personality while keeping everything connected under one recognizable Ice Harbor brand.
The Solution
Great photography became the centerpiece of the redesign. Working with a new library of professional images from the fantastic Kim Fetrow Photography that captures the brewery, restaurants, beer, and the people who make up the Ice Harbor community – we developed a modern, image-forward site that feels much more like stepping into Ice Harbor itself.
We also brought the beer back where it belongs—front and center. Dedicated beer content now makes it easy to explore flagship favorites, seasonal releases, and small-batch pours, while streamlined navigation provides quick access to menus, tap lists, events, merchandise, and more. Throughout the site, messaging like “Where Tri-Cities Comes Together” reinforces the idea that Ice Harbor isn't simply a brewery or restaurant, but a gathering place built around great beer, food, and community.
The Results
The finished website gives Ice Harbor a digital presence that finally feels as inviting and full of personality as the brewery itself. Rich photography and a cleaner, contemporary design showcases the experience customers can expect at both locations, while a renewed focus on the beer puts Ice Harbor's craft at the heart of the brand.
The result is a site that's easier to explore, more visually engaging, and better equipped to promote everything happening at the brewery—from featured brews and rotating taps to events, Mug Club membership, dining, and a “Find our Beer” feature where users can find retail locations that carry Ice Harbor brews. More than replacing an aging website, the redesign created a stronger expression of what has made Ice Harbor a part of the Tri-Cities community for decades: great beer, great food, and a great place to enjoy them together.
The Metrics
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