Playtime Pickleball Club

In 2022, pickleball was formally adopted as the official sport of Washington State, and needless to say, the game as soared in popularity. Gyms and courts across the Pacific Northwest are now packed with avid players of all ages – prompting a group of enthusiasts from Burlington, WA to launch Playtime Pickleball Club. With an outpouring of anticipation for their new indoor pickleball facility, all they needed was a memorable brand to establish themselves as the face of pickleball in their northern Washington community.

Starting with a number of concepts that varied in simplicity, we tried to touch on all of the details they were looking for in the logo marks: options that included a paddle or ball, something that was athletic looking – variations on those themes. One of the concepts featured many of those elements and was the overwhelming favorite among the Playtime leadership team. It was sleek and gave vibes of a professional sports team – all while incorporating movement and dimension. After some subtle adjustments and dialing in color, our final brand mark was chosen. From there, we built out an extensive brand kit with several colorways to give Playtime a litany of options for merchandise and all of the places the logo would live on.