Premier Pools

As the Tri-Cities area continues to grow, more and more households are taking advantage of the region’s 300+ days of sunshine by investing in recreational swimming pools for their homes. That trend has been keeping the folks at Premier Pools incredibly busy, especially since the pandemic in 2020 when everyone found themselves stuck at home. Premier had seen their landscaping and pool business steadily grow the years prior, but they found themselves on a trajectory that needed a fresh new brand and a website that was better suited to educate their audiences on their growing list of services, products and capabilities.

Tackling the brand first, we kept it simple – building a brand kit of elegant wordmarks and logos with high end appeal, infusing little details that took the overall aesthetic to the next level. Adopting this across mediums and platforms, we integrated the new brand visuals in everything from print collateral and vehicle wrap graphics to the website and social media accounts. The website emphasized striking visuals of beautiful backyard oases while providing ample SEO optimized content showing the range and diverse home paradise accommodations.