The Brief

An exciting new addition to Southeastern Washington, Quake Family Fun Center promised to bring a whole host of entertainment options for all ages under a single roof. Trampoline park, tactical laser tag, next-level video game arcade, VR, OMNI VR, golf simulators, and more – all headlined a business that was truly first-of-its-kind for the region.

The Challenge

While Quake certainly proposed a unique offering, they had several challenges in the road ahead. Up first, they needed to build hype and brand awareness for their new venture while they completed construction of their facilities. Competitors with similar offerings already existed in the area, and with the power of a franchise behind them, it would be necessary to competitively impact the market in a positive way, while building a region of loyal brand advocates, even before their doors were officially open.

The Solution

To achieve success, it would be critical to position the brand as fun, strong and polished. The former of which was achieved through a cohesive branded motif that included use of dinosaurs (in particular, a T-Rex), while the latter was possible through careful execution that included environmental graphics, apparel, and robotic dinosaurs that adorned multiple corners of the indoor facility. Armed with a dynamic brand kit and enforced position, we would need to develop a powerful website capable of reducing the burden on staff, such as deploying waivers, providing pricing and purchase information, as well as driving organic traffic, all before official launch.

Watch It

The Results

The result was a blockbuster brand launch that saw instant success over the company’s first quarter. We used website data and user feedback to help refine and develop pricing and ticketing information for better browsing in the first few months that followed launch. Additionally, our clients at Quake have reported overwhelming support and admiration of the brand by its audience and followers, making it a clear Tri-Cities mainstay.

Check out the site here »

Awards & Recognitions

2024 AAF Tri-Cities Silver ADDY Award – Branding

The Metrics

Web & Digital Performance


In local search ranking for top desired terms after first 6 months.
Avg. user growth month-over-month


Avg. Monthly Visitors
Pct. Traffic From
Organic Search

Print Design & Reproduction


Pieces of unique branded signage throughout the 40k sq ft  facility.


Logo reproductions through branded apparel distribution.


Increase in brand awareness through highway visible exterior signage.

Brand Growth

Growth in park attendance from in first 6-months.


TV and radio media placements over the first 4-months, contributing to overall brand awareness and attendance numbers.
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