Quake Family Fun Center

An exciting new addition to Southeastern Washington, Quake Family Fun Center promised to bring a whole host of entertainment options for all ages under a single roof. Trampoline park, tactical laser tag, next-level video game arcade, VR, OMNI VR, golf simulators, and more – all headlined a business that was truly first-of-its-kind for the region.

To achieve success, it would be critical to position the brand as fun, strong and polished. The former of which was achieved through a cohesive branded motif that included use of dinosaurs (in particular, a T-Rex), while the latter was possible through careful execution that included environmental graphics, apparel, and robotic dinosaurs that adorned multiple corners of the indoor facility. Armed with a dynamic brand kit and enforced position, we would need to develop a powerful website capable of reducing the burden on staff, such as deploying waivers, providing pricing and purchase information, as well as driving organic traffic, all before official launch.