River Point Farms

River Point Farms is one of the largest onion growers and processors in the Pacific Northwest. They have long provided onions to some of the most familiar brands in the food service business, including the likes of Chipotle, Frito-Lay, and Conagra Foods.

Since being acquired by AgriNorthwest in 2016, River Point has updated many of their processing and packing facilities but has long neglected its brand presentation. Poised to enter new markets, AgriNorthwest sought to update their existing website experience to something more visually compelling while serving as a home-base for their sales efforts, replacing outdated PDF product sheets with attractive, mobile-ready web pages that could be easily maintained by the internal communications staff.

Build a visually focused, responsive website that incorporated video, better-organized content, and provided an experience that was much easier to view and scan. To do so, we’d need to reorganize pages for better navigation, provide easier methods for contact and capture, parse, and elevate the company’s existing visual assets, and do so while collaborating with the River Point Farms team.