The Brief
Perched on the southwest slope of Red Mountain, Terra Blanca Winery & Estate Vineyard has a story deeply connected to the land beneath it. Beginning with the purchase of 300 acres in 1992, owners Keith and ReNae transformed a landscape of sagebrush and bunch grass into an estate vineyard, winery, and destination in the heart of Washington wine country. When Focal Point partnered with Terra Blanca in 2019, our task was to create a new website that could tell that rich story while giving their award-winning, estate-produced wines the showcase they deserved. The project also included production of a brand story video designed to capture the beauty, craftsmanship, and sense of place behind Terra Blanca.
The Challenge
Terra Blanca is much more than a collection of wines, which meant the website needed to communicate much more than bottles and tasting notes. The brand is shaped by the unique terroir of Red Mountain, decades of winemaking experience, an impressive Tuscan-inspired estate, and the story of a family that built the winery from the ground up. The challenge was bringing all of those elements together into a digital experience that felt cohesive and elevated while still making it easy for visitors to discover wines, explore the estate, join the Wine Club, plan a tasting, or learn more about the people and history behind the label.
The Solution
We developed a visually driven website that made Terra Blanca's wines and Red Mountain setting the stars of the experience. Rich photography, thoughtful storytelling, and an elegant design helped convey the quality of the brand while giving visitors opportunities to explore everything from current and library wines to tastings, dining, events, and Wine Club membership. We also gave Terra Blanca's history a prominent place within the site, telling the story of how the Pilgrims transformed their Red Mountain property into the vineyard and winery it is today.
To bring that story to life in an even more immersive way, Focal Point produced a cinematic brand video showcasing the estate, vineyard, winemaking, and landscape that make Terra Blanca unique. Featured prominently on the website, the video helped establish an immediate emotional connection to the winery and gave audiences a glimpse of the Terra Blanca experience before ever setting foot on Red Mountain.
The Results
The completed website gave Terra Blanca a digital presence better suited to the quality of its wines and the experience surrounding them. Rather than simply providing information, the site became an extension of the winery itself—inviting visitors to discover its history, explore its estate-produced wines, and experience the beauty and character of Red Mountain. Paired with the new brand video, the website created a richer visual story that helped distinguish Terra Blanca while providing a flexible platform for wine sales, memberships, tastings, dining, events, and more.
Years after its 2020 launch, the site and video continue to serve as central pieces of Terra Blanca's digital presence and brand storytelling.
The Metrics
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