The Brief

The Bradley is a contemporary, upscale restaurant that offers a refined yet approachable dining experience within the Tri-Cities region. Renowned for its chef-driven menu, craft cocktails, and sophisticated ambiance, it has established itself as a preferred destination for both casual diners and gastronomes. Our objective was to demonstrate the success of The Bradley restaurant in Richland, Washington, by emphasizing its culinary prowess, design, and its contribution to the local dining landscape.

The Challenge

The Bradley’s existing website required a comprehensive redesign. Aesthetically, it presented an inadequate representation of the quality and presentation of the dishes, as well as the ambiance of the atmosphere. Furthermore, the site utilized PDF menus that necessitated users on mobile devices (75% of their visitors) to open, “pinch and zoom” to access the menu. A new website would need to prioritize catering to this audience by providing a mobile-friendly experience.

The Solution

Our goals for the Bradley were straightforward: construct a user-friendly website with a primary focus on mobile accessibility. Implement an HTML menu that dynamically resizes to accommodate the user’s browser width. Enhance the photography section to showcase the culinary craft dishes effectively. Prioritize incorporating relevant keywords to optimize the website’s visibility in local search results.

The Results

The Bradley has successfully positioned itself as a premier dining destination in Richland, drawing both locals and visitors with its unique blend of high-end cuisine and welcoming hospitality.

Visit the Bradley's Website »

The Metrics

Website Performance

73%

Engagement rate of visitors from Organic Search (after 90 days).

1m 11s

The average time of engagement from users who arrived from Organic Search.

74.4%

Percentage of users who continue to visit the site from their mobile devise (with an enhanced experience).

We're Focal Point.

A creative marketing agency that seamlessly blends captivating visuals, compelling words, and brilliant technology to forge meaningful connections between people and brands. Life is full of ordinary, your marketing shouldn’t be.

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